Released on: September 30, 2008, 9:34 am

Press Release Author: Ken Greenberg

Industry: Environment

Press Release Summary: Company Calls Reuse ‘the Best Form of Recycling,’ Decries
Environmental Cost of Tossing 379 Million External Power Supplies Annually


Press Release Body: WHO: Seth Socolow, VP of Business Development at Green Plug.
Socolow was previously CEO for Telling Stories, Inc., a start-up in the user created
content space. In 2000-2001, he served as the London-based European Marketing
Manager for AltaVista, where he launched 17 country-specific search engines.. Prior
to that, Socolow was Product Manager at Intuit for the UK and German versions of
Quicken 2000. He holds a B.A. in International Studies from Vassar College and an
MBA from Thunderbird School of Global Management.

WHAT: A new report from the federal government’s General Accountability Office (GAO)
faults U.S. regulators from failing to stop U.S. exports of electronic waste. "The
Environmental Protection Agency has done little to curb the export of discarded
electronic products containing hazardous waste, much of which ends up in poorly
regulated countries and harms the environment and public health,” the GAO said. As
reported in The Washington Post, “U.S. authorities have yet to develop a national
approach for handling the waste, which often contains toxic metals such as lead,
mercury and cadmium. Amounts are rapidly growing as consumers replace their
laptops, cell phones and televisions."

Green Plug is the first developer of digital technology enabling real‐time
collaboration between electronic devices and their power sources. The company’s
innovative green power components allow manufacturers to standardize on one
universal power connector and eliminate environmental waste. Consumer electronics,
residential and commercial builders, power tools and power supply manufacturers
license Green Plug’s embeddable power supply technology to provide universal and
safe connections, promote environmentally friendly reuse, make their products more
affordable, and generate customer loyalty.

Says Green Plug’s Socolow:

“The GAO report is a loud wake-up call. Proper disposal of e-waste should be a
fundamental practice within both the public and private sectors. Efforts to recycle
electronic products must be substantially improved – and we believe that reuse is
absolutely the best form of recycling. From our perspective, the massive disposal
of external power supplies is a neglected sidebar to the e-waste story.

“This year, 3.2 billion external power supplies will be designed, manufactured and
shipped. A staggering two billion will end up in the world’s landfills with as many
as 379 million in U.S. landfills in 2008 alone. Today, power supplies are built to
be dumped, not refurbished and reused. That’s simply not acceptable. The status
quo must change.”

Web Site: http://www.greenplug.us

Contact Details:
HOW: To speak with Seth Socolow, contact:
Bobbie Wasserman
Edge Communications, Inc.
310-305-4018
bobbie@wave2communications.com